Chris Melotti’s Video Breakthrough
Personal Brand Video Production for Melotti Media — Sydney Case Study
Melotti Media — Sydney Case Study
Chris Melotti, founder of Sydney marketing consultancy Melotti Media, needed professional short-form videos for LinkedIn and Instagram. BaLuca Media transformed his home into a three-zone video studio and filmed 33 social-ready videos in a single half-day shoot — a content library covering weeks of posting across his platforms.

The brief
Chris Melotti is a strategic marketing consultant, branding expert, and founder of Melotti Media. We'd already created the photography for his website across three planned sessions — leadership, lifestyle, and business — giving him a year's worth of on-brand visual assets.
But he'd hit a new bottleneck: "Everything in my brand is working — except I'm not posting high-quality professional videos."
He had the topics, the insights, and an eager audience. What he lacked was a consistent, professional system to turn those ideas into short, engaging videos.

The approach — his home, our studio
Before the session, Chris shared reference photos of his home. We selected three versatile zones for visual variety and he prepared six outfit changes — so one shoot would look like many.
The setup: one-camera rig, key light with three backlights, professional microphones. Thirty minutes to set up, four hours of filming.

The shoot
It was Chris's first time filming with us, but as a seasoned public speaker he brought natural energy to every take. No teleprompter, no cue cards — just clear, confident, value-driven messages. We recorded 33 strong takes in one afternoon.
Final videos ran 40 seconds to 1:20 — ideal for social media, professionally framed and lit, delivered clean so his team could add branding and captions.
What this project proves
- Any space can become a studio. Your home or office is not a limitation.
- Everyone can do it. Natural on camera or nervous — we bring teleprompters, cue cards, and guidance to support you.
- Video is an investment. One half-day shoot fuels a content calendar for weeks or months across multiple platforms.
Testimonial
What a great experience with Anastasia! We connected with Anastasia from BaLuca Media to take some office photos, and my team and I could not be happier. It wasn't just the photos that were phenomenal - it was Anastasia's care and respect on the day.
She made us feel SUPER comfortable and gave us clear instructions. Her demeanour was calm and collected, and incredibly professional. We all felt more confident and Anastasia kept things moving so efficiently.
If you're looking for portraits or corporate photography, contact Anastasia at BaLuca Media. It was SUCH a great experience.
Chris Melotti
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