Mini Rhae Play, a kids' jumping castle brand, needed launch-ready content for their new product range. BaLuca Media delivered 500+ e-commerce product photos and a 60-second promotional video from a full-day Sydney studio shoot — content now used across their online store, social media, and marketing campaigns.

Mini Rhae Play reached out with a clear objective: create a versatile suite of photo and video content to support the launch of their indoor and outdoor kids' jumping castles. Speed to market was crucial — and the content had to instantly communicate the product's safety, portability, colour, and fun to modern parents.

The brief required:

• Over 500 high-resolution stills
• A 60-second promotional video
• Clean, e-commerce-ready product shots
• Candid lifestyle imagery
• Tailored visuals for social media, web, and promotional use

We shot at a professional Sydney studio with a white cyclorama backdrop — clean visuals, consistent lighting, and a distraction-free space that made the products (and kids) shine. Our setup included two cameras, continuous softbox lighting, and a gimbal for smooth, dynamic video. The full-day shoot covered hero shots, close-ups, lifestyle scenes, and playful action sequences.

Filming children brings unique challenges — and genuine magic. With patience and a playful approach, we built a relaxed environment that let the kids be themselves. The result: natural smiles, authentic reactions, and content full of energy.

We processed over 2,000 photos and 16GB of footage: sorting by product and content type, colour-correcting and refining every image, and editing the video per storyboard with music, transitions, and branding. Previews were shared with the client at every stage to keep the results aligned with their vision.

Post-production is where everything came together. We processed over 2,000 photos and 16GB of video footage, following a detailed, structured workflow:

• Sorting: Organised all raw files by product and content type.
• Editing: Colour-corrected, cropped, and refined images for consistency and clarity.
• Video Production: Edited footage per storyboard, adding music, transitions, and branding to create a 60-second promo reel.
• Client Collaboration: Shared previews for feedback to ensure the final results matched Mini Rhae Play’s vision.

Every stage was backed up and the final content neatly packaged for easy use across web and marketing channels.

Mini Rhae Play received:

• 500+ professionally edited stills
• A fully edited HD promotional video
• Optimised content packages for web, e-commerce, and social media

The content now runs across their online store, social campaigns, and promotional materials — helping define Mini Rhae Play as a trustworthy, fun, and forward-thinking brand.

Anastasia from Baluca Media was absolutely faultless. From the moment we met her in a Zoom meeting, discussing our brief, to meeting her in person, our experience was amazing. She is knowledgeable, kind and truely wants the best for your business. We are beyond happy with Anastasia and will be using her for all our product shoots moving forward. We highly, highly recommend!!!

K.Jane